Business Strategist & Transformation Mentor

Build a business your life can hold.

I help women move from reactive, overworked business ownership into confident founder leadership, with a more lucrative business that can grow without consuming them. Not by working harder. By strengthening the three things underneath it: your strategy, your structure, and the woman leading it.

Annie Hunting

Meaningful business. Prosperous growth.

The pattern

Busy is not the same as building.

There is a particular kind of busy that lets you avoid your business while technically working on it all day.

You can call it resistance. You can also notice that you have spent six hours adjusting the sales page and zero minutes inviting anyone to read it. Both things are true. Only one of them is a problem you can solve this week.

  • 01“I’m always promoting when I suddenly need sales.”
  • 02“I keep rebuilding things I should already have a system for.”
  • 03“I have too many ideas and keep changing direction.”
  • 04“My business works, but I’m not really sure what’s making it work.”

I keep seeing women treat a sales problem like a content problem, and it is costing them months.

Annie Hunting

Where growth actually breaks

Strategy. Structure. Identity.

Growth is rarely blocked by one missing tactic. It is usually these three working together, and the one you are avoiding is normally the one that matters.

01

Business Strategy

The commercial engine.

Positioning, offers, pricing, the path from visibility to conversation to sale, follow-up, and the weekly priorities that separate strategic work from busywork.

  • Offer design, pricing and packaging
  • Sales conversations and conversion paths
  • Visibility and content that moves buyers
  • Meaningful metrics, not vanity ones
02

Life Structure

The container.

A business cannot be built inside imaginary time. We look at your real calendar, real energy and real obligations, so growth has somewhere stable to land.

  • Calendar and capacity design
  • Boundaries between delivery, sales and rest
  • Cyclical planning and seasonal pacing
  • Body doubling and accountability
03

Entrepreneurial Identity

The leader.

Growth asks more of the founder. This is where we notice how fear, old standards and self-protection are shaping your choices, and practise a more capable response in real time.

  • Self-trust built through evidence
  • Sales confidence and tolerance for rejection
  • Visibility and being clearly known
  • Capacity to hold greater prosperity

A plan only matters if you can follow through. Structure needs something meaningful to support. And personal growth without business action can become an expensive way to stay stuck.

The business and the woman leading it grow together.

Ways to work together

Four options. One direction.

Start wherever you actually are. Most women begin with the diagnostic, because it takes ten minutes and it tells you which of the three is currently wobbling.

Start here · free

The Business Leak Diagnostic

A free workbook and walkthrough video. Score eight areas of your business and see which leak needs attention first.

Get the free diagnostic

Community · free to join

The Founder Collective

The home for connection, learning, accountability, resources and ongoing business support. Free to join, with paid levels at $27 and $67 a month when you want the implementation layer.

See the three levels

Embodiment

The Temple

The other side of the work. The Welcome to the Temple oracle deck, online readings, and facilitated ecstatic dance.

Step into The Temple

Group program · 90 days

The Founder Code

A ninety-day group program with private mentorship, for women whose businesses need clearer strategy, stronger implementation and a founder who can lead the next level. Weekly group coaching, planning, identity work, private sessions and community.

Explore The Founder Code

On right now

The next rooms to be in.

Dances, breathwork and the workshops. Every date she is running is on the events page.

From the shop

Shop our products.

Nothing here has a date on it. Order it and it comes to you.

In their words

What changes is what gets done.

“I went from feeling scattered and overwhelmed to having a realistic weekly plan I could actually stick to. I followed through on my goals for the first time in years, booked three new clients, and did it with a regulated nervous system. I finally feel relief inside of my business.”
Jamie K.
“I completed the outline and launch plan for my 12-week online program during this container, something I had been putting off for over a year. I stopped overthinking, made decisions faster, and actually finished what I started. That alone paid for the program.”
Rachel S.
“I was stuck in analysis paralysis before joining, constantly thinking about what to do next but never fully committing. Over the course of the program, I learned how to make clear decisions without spiraling. I launched my offer, followed through on the plan, and earned more in three months than I had in the previous six. The structure and accountability didn’t feel rigid, they felt supportive, and that made all the difference.”
Ashley J.
“This container helped me clarify my priorities and stop self-sabotaging in ways I didn’t even realize I was doing. I had been underpricing myself for a long time, staying small because it felt safer. Through this work, I raised my rates, signed two long-term clients, and for the first time felt grounded instead of anxious in my business. The decisions felt cleaner, and I stopped second-guessing myself every step of the way.”
Deb W.
Annie Hunting working at her desk

Who you would be working with

Over a decade in entrepreneurship, and a lifetime in the inner work.

I am a business strategist and transformation mentor. I help women over 30 figure out what is actually constraining their business, then strengthen the strategy, structure and leadership required to grow it.

Sometimes the work is strategic. Sometimes it is structural, or personal. Usually it asks you to look at more than one at once.

Where to begin

Tell me which part is currently wobbling.

Your offer, your messaging, your follow-up or something else. The Business Leak Diagnostic helps you find which area needs attention first.

Also on Insight Timer

Free meditations, whenever you need them.

Years of guided practice, free to listen to. A good place to start if you are not ready to talk to anyone yet.

Listen on Insight Timer
1,572
Followers
32K
Plays
3,957
Ratings
4.8
Average rating